Week 1 Practice: Mission Statement & Target Audience

My goal is to create a new site for Perro Mi Perro Grooming and Boarding that will encourage more client interactivity, collect data, and connect to a community of pet owners across social media sites. In addition, create a site that customers will be proud to recommend their friends and family to when recommending grooming and boarding services.

The ideal customer would be a professional middle aged woman with an income bracket of 30- 150K, who has at least one dog, influence on her community, uses social media and would be eager to share her experiences with others.  Male professionals would also make up a substantial portion of the target audience and would likely will be attracted to a dog groomer trusted by women.

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