Week 2 Lynda.com Certification: Viral Marketing

Some of the best take-a ways from the video were:


Social Currency, Triggers, Emotions, Public, Practical Value, and Stories.

Figure out what makes your work interesting…surprising facts, why am I interested…. inner remarkability

What’s your peanut butter? What makes someone think of your product? Like peanut butter to jelly.

Set up good triggers.

People are more likely to share if the care

Get to the core emotion-the why.Screen Shot 2015-09-20 at 10.30.58 PM

People share because they want to help others.

To keep up with this presenter, I plan to follow him at Jonahberger.com.


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