Week 1 Practice: Mission Statement and Target Audience

Mission Statement

Business or Entity:

Perro Mi Perro Grooming and Boarding

Mission Statement:

This site will be a tool to connect pet owners with a business that will cater to their pet’s boarding and grooming needs. It will be colorful, cheerful and easy to use. Happy clients will be inspired to share the site across social media. The site will also host a “happiest pet of the month contest”, where the winner will be presented with a free grooming session.

 

Target Audience

Business or Entity:

Perro Mi Perro Grooming and Boarding

Target Audience Characteristics:

Professional men and women, Corporate Employees, New Moms, Single Moms, New Dads, Single Dads, Grandparents, Young adults, Middle Age adults, Retirees, Pet owners, Pet Rescuers, Pet nonprofit supporters, caring, animal lovers, full time employees, busy professional, busy moms and dads, computer users, home owners

 

Business or Entity:

Perro Mi Perro Grooming and Boarding

Target Audience Profile:

The target audience for the Perro Mi Perro Grooming and Boarding website would be busy professional, moms and dads, and grandparents who care for their pets and are looking to pay for grooming services and a safe place to board their pet. They would like a cheerful and easy to use resource to book appointments, find information, and participate in the local pet parenting community. They will want to read testimonial and find reasons to trust in the facility. The web site will be the first impression most of them will encounter.

 

Business or Entity:

Perro Mi Perro Grooming and Boarding

Ideal Visitor Description:

The ideal visitor to the Perro Mi Perro Grooming and Boarding website will be an adult with a consistent income. They will be looking for a professional groomer to help them take proper care of their pet or secure boarding services at a trusted facility.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s